May 14, 2019
2019 Online Fundraising Trends
Atlanta nonprofits are focused on serving their mission of ensuring the programs, services, and benefits offered to deliver the highest value and organizational return on investment. To accomplish this goal requires to focus on program management, volunteer recruitment, staff development, robust marketing, and fundraising. While all are vital to the health of an organization, fundraising is the one area where organizations spend significant time looking for innovative ways to identify new sources of funding. Many go online to bolster fundraising through activities such as social media, email marketing, and even digital advertising to get the attention of potential donors. While the strategy has been effective, it appears that online fundraising is quickly slowing.
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